Do You Want Your Site to Be One of the Best Ecommerce Websites on the Net?

Ecommerce or electronic commerce is a sector which has gained tremendous popularity and is being used by a majority of people for some time now. Many ecommerce websites have come up lately on the internet. These sites have definitely made the process of buying and selling an easy and fun filled experience for people. Such websites are used for buying and selling of products or services with the help of the internet. There are numerous sites available on the internet and it is up to you to choose some of the best ecommerce websites if you need to purchase any product or service.

On the other hand if you wish to start your own ecommerce website, you can very well start one provided you make it look appealing for people who come online to visit your website. As we all know, the first impression is the best impression. This statement is true for starting and running an ecommerce websites. If you design your website in a proper and attractive way, then you will definitely get a good amount of online traffic visiting your ecommerce site for sure. This can in turn make your site, one of the best ecommerce websites on the internet.

There are many factors that play a vital role for the success of any website. If your website is user friendly, then automatically more and more people will start visiting your website and will soon be participating in the money transaction process through the buying and selling of products. This will ultimately raise the popularity of your site and yours will soon become one of the best ecommerce websites out there.

The other thing is that your site must be search engine friendly. If search engine friendliness is reached, quality customers will start visiting your website. This is actually very important.

Another important and easy way to find success through an ecommerce website is by staying in touch with the customers. Many sites have an e mail list of customers and are regularly in touch with them and therefore these sites have become the best ecommerce websites on the internet.

One more important tip for making your site user friendly is by making the buy button look prevalent. Not only this, but you can also use Alt tags in your images. This will make the buyers who use your site happy and will in turn increase the online traffic for your website.

By having in mind all the above tips, you can take your ecommerce website to great heights.

Ecommerce Webhosting

In ecommerce or ebusiness just like the regular offline businesses keep costs down is crucial and vital part of sustaining longevity in any industry. Hence hosting an ecommerce webhosting by the company sometimes might not be the most cost effective ways of running a business. The reason because you need to have dedicated servers to serve the company’s ecommerce webhosting needs, also the company might also need to have the necessary employees or human capital to be able to manage to run the company’s ecommerce webhosting efficiently. Not to mention there is also a learning curve and time invested to get the webhosting up and running.
 
A better solution would be to engage webhosting service providers that provide ecommerce web hosting services. There are a variety of ecommerce web hosting service providers available online. The problem most companies face is which one. It is definitely important to choose the appropriate ecommerce webhosting service, especially if your business website requires secure data or financial transactions.
 
There are several factors that you may wish to consider when selecting an ecommerce web hosting.

  1. Firstly an ecommerce webhosting should have adequate bandwidth. This is a necessity as no business would like to be caught in the situation where clients are unable to download information or access the company’s website because the bandwidth allocated is exceeded. Nowadays there are tons of webhosting providers providing unlimited bandwidths and unlimited web space. There are also dedicated servers, VPS solutions too.
  2. Redundancy, backup and reliability are also crucial factors. There are definitely no perfect solutions however, do look out for webhostings that provide constant backups and standby systems to ensure that your website is up and running at most times.
  3. Also do take note of important ecommerce features such as software, scripts that support the installation and running of shopping carts, catalogue and database capabilities.
  4. Lastly the ecommerce web hosting should ensure that any transaction be it information transfer or financial transfer, the data is secure. Currently the standard is for the webhosting to provide for Secure Sockets Layer or SSL encryption.

In all an ecommerce web hosting should be secure with back-end integration capabilities such as integrating with inventory, accounting and data systems at an affordable price. Usually how much the ecommerce webhosting cost is depends on the number of features and sophistication that the company needs.

3 Tips For Building an Ecommerce Site

Most websites never make any significant sales.

In fact most so called “ecommerce” sites are costly brochures for overpriced web designers.

If you want your ecommerce site to make real sales and become a genuine lead generator and profit stream for your business you need to give up the idea of making your website look fancy and embrace the idea of using your website as a selling tool.

The first tip to building an ecommerce site that makes real sales is understanding the strengths and weaknesses of internet marketing and websites.

Online you can deliver a huge amount of valuable content to your prospects and clients at minimal cost.

You can pre-educate prospects with text, images, streaming audio and video.

You can send your prospects a series of emails one after the other leading them to this content and you can automate the whole process.

In the same way you can send clients who’ve just bought from you a whole range of information on how to get the most from your product or service.

You can tell them to most common problems and how to overcome them, the most common mistakes and how to avoid them.

So delivering information over the internet is a fantastic strength of this media.

But if you try to make all your sales online you’ll be leaving a fortune on the table.

A well crafted online sales letter will never get the same response as talking to a prospect through mail, over the phone, through live chat or in person.

Once you understand this you can analyze the sales process your prospects go through before they buy your product and use the internet to deliver information but also follow up by mail, phone or in person at key times when your prospects are most likely to buy.

The great news here is that after being pre-educated with your online sales process closing the sale offline with your prospects should be very easy.

The second tip for building an ecommerce site that makes real sales is to design your site around what your prospects need at each stage of the sales process.

Forget about looking pretty.

While functional, professional looking web design is important the most effective ecommerce websites focus very heavily engaging qualified prospects with information that is useful to them in a media that appeals to them.

Some prospects love streaming video…some love print…some love audio.

In some cases you might want to give all three options at some point in your online pre-education process.

You need to get to know your prospects and clients so you have a better understanding of the kind of information and the kind of media they prefer.

Always keep in mind that while we justify our purchases based on rational reasons we actually make our purchasing decisions based on emotional reasons.

So presenting your information in a way that has more emotional impact…through engaging real life stories, through video and audio…is far more likely to bring your prospects to the point where they’re read to buy.

The third and final tip for building an ecommerce site that makes real sales is to have a definite call to action on every one of your website pages.

If a page on your website is there to entice new prospects into your sales process then give them a valuable incentive for sharing their name and email address to get more information from you.

Tell them to enter that name and email address and tell them about the valuable gift they’ll get in return and the valuable information you’ll be sending them by email in the future.

If you have a page that’s further on in your sales process designed to get your prospect to finally take action tell your prospect to call you on the phone for a free quote or for a free personal consultation.

If you don’t have a strong call to action on your web page then your prospects are most likely to do absolutely nothing.

You need to build trust in your prospects then get them to take the next step.

That’s how you build an ecommerce site that turns prospects into eager paying clients.