How Customers Can Help Improve Your Ecommerce Site

Getting people to visit your ecommerce website is always good; but translating these clicks into sales is even better. When it comes to promoting your ecommerce site, creating traffic is always important. Even if you have a good ecommerce web hosting plan for your site, if you are not significantly turning these clicks to sales, then it could be a huge problem for your online business. In this case, you need to improve your ecommerce site. Other than a reliable ecommerce web hosting plan, you can improve your site’s usability by knowing exactly what your customers want. You may not know it, but other than the right ecommerce web hosting plan, your customers just may be the very people who can help make your ecommerce site achieve its goals.

For one, customers want you to be specific. For instance, if you offer free shipping for orders, then your customers expect that their purchases will be shipped to them for free wherever they may be located. Unless your free shipping features are limited to selected locations, you need to be specific about it otherwise your customers will feel that you are ripping them off. Point out whether you offer free shipping for selected location or free shipping to anywhere and be clear about it. Customers always want to get what they expect from your ecommerce site. If you fail to give them what they want, then they will definitely leave.

Also, keep in mind that a customer’s time is precious, so you don’t want to waste his/her time taking interest in your product that is not available. When a customer sees a product on your ecommerce site, then s/he expects that it is available. Nothing can be frustrating or disappointing than for a customer to be informed that the item is not available just when it has already been dropped into his/her shopping cart. Always inform your customer beforehand that the product is unavailable. You would not want to waste your customer’s time, much less, confidence in your service.

To give your customers a better shopping experience at your ecommerce site, you may want to allow them to back-order a product once it is available. Several ecommerce web hosting packages come with a back-order feature so you might want to take advantage of that. If, however, you are unable to provide this feature, then get your customer’s contact info, at the very least. This way, you can make for a potential sale in future time.

Customers also do not like too many distractions especially when shopping online. You may offer cross-selling to your customers in your ecommerce site, in which you give recommendations or suggestions on related products. However, cross-sell items that are only related to what your customers pick. Suggesting items off their choices is not only an improper selling technique but can be very annoying for your customers as well.

Cross-selling should also stop once your customer checks out products from the shopping cart. The next thing that your customer wants is to close the sale, so avoid directing them to unrelated links. These unwanted links are not only unhelpful but they may change your customer’s mind about purchasing the item/s in his/her shopping cart. You would not want this to happen if you aim to make your e-commerce site profitable. This should also apply to window-shoppers on your ecommerce website. Avoid unnecessary pop-ups or advertisements as much as possible. The right ecommerce web hosting plan can help you avoid this from happening.

A customer’s attention span tends to be shorter especially when shopping online. Even in just a split second, they decide whether or not your ecommerce site can give them what they are looking for.

Moreover, you want to convince your customers that shopping in your ecommerce site is just a click away. If they have to click through your site so many times just to get to what they are really looking for, then they are more likely to abandon your ecommerce site. Customers also get annoyed with broken links and pages that load too slow as well, so avoid them as much as possible. To avoid this, get an ecommerce web hosting plan that allows superior usability.

Your ecommerce site should also pay a premium on customer’s privacy and do all means to protect it. Ask information that is only needed to close the sale. Asking too many questions may only draw suspicion among your customers. Your ecommerce site should provide your customers a safe and secure environment for giving out sensitive information.

You might want to get live chat software for your ecommerce site to better promote your products and provide maximum customer support. Although this may apply to bigger ecommerce sites, it can significantly boost sales. Many ecommerce web hosting providers offer this feature in their packages.

3 Tips For Building an Ecommerce Site

Most websites never make any significant sales.

In fact most so called “ecommerce” sites are costly brochures for overpriced web designers.

If you want your ecommerce site to make real sales and become a genuine lead generator and profit stream for your business you need to give up the idea of making your website look fancy and embrace the idea of using your website as a selling tool.

The first tip to building an ecommerce site that makes real sales is understanding the strengths and weaknesses of internet marketing and websites.

Online you can deliver a huge amount of valuable content to your prospects and clients at minimal cost.

You can pre-educate prospects with text, images, streaming audio and video.

You can send your prospects a series of emails one after the other leading them to this content and you can automate the whole process.

In the same way you can send clients who’ve just bought from you a whole range of information on how to get the most from your product or service.

You can tell them to most common problems and how to overcome them, the most common mistakes and how to avoid them.

So delivering information over the internet is a fantastic strength of this media.

But if you try to make all your sales online you’ll be leaving a fortune on the table.

A well crafted online sales letter will never get the same response as talking to a prospect through mail, over the phone, through live chat or in person.

Once you understand this you can analyze the sales process your prospects go through before they buy your product and use the internet to deliver information but also follow up by mail, phone or in person at key times when your prospects are most likely to buy.

The great news here is that after being pre-educated with your online sales process closing the sale offline with your prospects should be very easy.

The second tip for building an ecommerce site that makes real sales is to design your site around what your prospects need at each stage of the sales process.

Forget about looking pretty.

While functional, professional looking web design is important the most effective ecommerce websites focus very heavily engaging qualified prospects with information that is useful to them in a media that appeals to them.

Some prospects love streaming video…some love print…some love audio.

In some cases you might want to give all three options at some point in your online pre-education process.

You need to get to know your prospects and clients so you have a better understanding of the kind of information and the kind of media they prefer.

Always keep in mind that while we justify our purchases based on rational reasons we actually make our purchasing decisions based on emotional reasons.

So presenting your information in a way that has more emotional impact…through engaging real life stories, through video and audio…is far more likely to bring your prospects to the point where they’re read to buy.

The third and final tip for building an ecommerce site that makes real sales is to have a definite call to action on every one of your website pages.

If a page on your website is there to entice new prospects into your sales process then give them a valuable incentive for sharing their name and email address to get more information from you.

Tell them to enter that name and email address and tell them about the valuable gift they’ll get in return and the valuable information you’ll be sending them by email in the future.

If you have a page that’s further on in your sales process designed to get your prospect to finally take action tell your prospect to call you on the phone for a free quote or for a free personal consultation.

If you don’t have a strong call to action on your web page then your prospects are most likely to do absolutely nothing.

You need to build trust in your prospects then get them to take the next step.

That’s how you build an ecommerce site that turns prospects into eager paying clients.

Top Ecommerce Solutions You Need to Get Your Online Store Off the Ground

Since the internet has become such a competitive marketplace, it’s become more important than ever to choose the right ecommerce solutions to get your online business going. Even if you are already aware of the importance of establishing your business online, you may not be sure how to get everything going. Online stores definitely offer you the ability to expand your business to the online arena, but you won’t be successful if you don’t have the right solutions for your online store. Here is a look at some of the top solutions that you’ll need if you want to get your online store off the ground.

First, it’s important to buy a good domain name. You have to have your own unique web address for your store, which is why choosing and registering your domain name is so important. When you make this purchase, you’ll be the one that owns that particular website address. This allows you to have a “home” for your online stores.

Another of the ecommerce solutions you’ll need to get your online store going is shopping cart software. This software helps you to set up your inventory, manage customer orders, offer customer service and deliver products to your customers. It can be difficult to choose the right shopping cart software, since so many options are available. However, always make sure you make a choice that will fit with your business instead of fitting your business around the software.

Of course, you also need to have professional web hosting if you want to get your online store off the ground. You’ll want to choose a web hosting company that will offer you the bandwidth, space and merchandising that you need. Also, ensure that this solution comes with 24/7 customer support so you will always have assistance if you have any questions or problems.

Ecommerce web design is also essential as a solution for your online store. The look of your site is important when you first start your store on the web. You can choose from professional web designers or web design software that is easy to use. Just make sure you keep your store web design simple and make sure that it focuses on the best user experience. Making your site easy to use is just as important as making it look professional.

Last, you’ll definitely need a merchant account. This solution is important if you want to keep customers because most customers like to use credit cards as a method of payment. If you cannot process credit card transactions, you may end up losing customers. Finding a good merchant account will allow you to offer more payment options, which will help improve business.

These are just a few of the ecommerce solutions that can be a huge help when you start your online store. As ecommerce solutions continue to grow in popularity, make sure you use these solutions as you work to get your store off the ground.