The Business Need of Today – Ecommerce Web Design

A good ecommerce web design ensures comfortable and hassle-free transactions. A business process which runs smoothly and which does not involve any obstacles might be able to attract customers more easily. When we say a good ecommerce website design we mean that it is optimized for search engines, it integrates an easy online payment mechanism, provides all the necessary information and details about the products offered and most importantly it possesses user-friendly navigation. An ecommerce website is a complex project because it is a complete online store and there are numerous scripting and programming languages involved like PHP, Perl,.NET, HTML, ColdFusion, etc. Since an online store involves purchasing products and making payments, the security of these transactions is also very important and this is why an ecommerce web design also involves the integration of Secure Sockets Layer (SSL). This is the reason the web design cost of an ecommerce website is much higher than a normal one.

Thanks to the advancement of technology, the best way to increase profit today is an online store. A large pool of customers from all over the world can be brought together and transactions can be made through the e-commerce website. It is a perfect platform for buyers and sellers. An ecommerce website cuts cost of buying and selling to a great extent and this is the reason businesses around the world are selling their products on the internet buying products from internet sites as well.

The principal benefit of an online store is that a wide group of customers can be reached and targeted in a very short span of time by simply displaying the services and products on the internet store. These have automatic cataloguing, labeling and stocking and this saves time and funds. The communication between the buyer and the seller is almost zero because everything is already mentioned on the website and there is nothing left which could be further discussed. An E-commerce website is an online store which is open 24/7 and which can be operated from anywhere in the world targeting the buyers of any location in the world. Similarly, the payments received can also be collected very conveniently.

The ecommerce web design should be very attention-grabbing and attractive but it should also look professional. Very loud or fluorescent colors and fonts are not recommended for its design. It is extremely important that the online store should be user-friendly. The visitor should be conveniently able to find whatever he is looking for and when the user finds the desired product, all the necessary details regarding the product should be mentioned there. The terms and conditions should be very clear. Since these usually do not involve much communication between the buyer and seller, hence the success of an online business deeply depends upon its navigation structure. With the progress of the internet, the ecommerce is also evolving.

While designing an E-commerce website it should be kept in mind that it should be well optimized for search engines. Such internet sites which are optimized for search engines rank well in search engine results and this definitely means that a lot of customers will be visiting. Although this might increase the web design cost to some extent but it is definitely worth it. It should also be content-rich. It should be offering much more than simply selling, it should provide customers value so that they would always visit the online store whenever they need to purchase another product. Amazon is the perfect example, people prefer to visit Amazon for buying books and music because they know that Amazon contains comprehensive reviews and product details and this makes the selection of the right product very easy.

New Trends In Ecommerce

Definition

Ecommerce is defined as the trading (buying and selling) of goods and services on the internet. Ecommerce depends on a lot of basic essentials to carry out e-trading. One of them is the EDI or the Electronic Data Interchange which deals with orders, supplies, payments, deliveries etc. Ecommerce relies on Emails, FAX and data mining techniques to gather data of all kind related to the markets, customers etc.

Basic Requirements

Market research and product research go a long way in assisting ecommerce take hold amongst the internet users. The needs for a good ecommerce web store, is connectivity, database capacity, tested ecommerce platform with related applications and extension. Internet security is very much essential.

Internet security like encryption of data and secure server links play a key role in promoting confidence amongst the users who adapt to Ecommerce. Secure Sockets Layer (SSL) has been built into advanced web browsers as the demand for Ecommerce grows. Ecommerce can be B2B, B2C, C2C, and C2B and so on. B2B is between business to business while B2C is the retail store part where the Business and Customer meet. The bulk of the ecommerce activities are seen under B2B category that is Business to Business.

New Trends

Today Ecommerce has evolved as a major challenge to the conventional trading methods with the advent of many new technologies and techniques. Today different ecommerce platforms are available to host the web stores on. Magento, OS Commerce etc are a few of the really popular platforms. Magento ecommerce platform has achieved tremendous popularity on account of its flexibility and feature-rich interface. Different secure payment gateways are available today to securely conclude the financial transactions.

The availability of Secure Socket Layers and dependable encryption methods have made Ecommerce trustworthy and smooth. The processes of ecommerce, like communication, process management, service management and transaction capabilities are today fine tuned with the help of scores applications and extensions.

Successful ecommerce is the holistic integration of effective web design resulting in easy and quick navigation, integrated search engine optimization bringing in new customers, advanced marketing and product display applications, quick order handling functions and of course, last but not the least, shipping and delivering on time.

Today there are scores of tools for ecommerce. This is apart from the availability of various ecommerce platforms and the plethora of extensions. Shopping carts, payment gateways, order managers and such others constitute the key tools for ecommerce.

The ease of use of internet, the easy availability of internet, huge advancement in the technology of the internet and the specific ecommerce platforms and software, have all led to the rapid growth of ecommerce.

With the demand for online transactions growing fast and the synchronized growth of applications for facilitating online transactions, ecommerce is set to reach new dizzying heights of usage and popularity.

Multi Vendor Ecommerce Platforms: Their Why and How

If you think that ecommerce has been primarily responsible for changing the face of retail, then let us tell you that multi vendor platforms have taken ecommerce to the next level. Today, we will explain the details of their fundamentals and discover reasons why ecommerce entrepreneurs are investing in the same. These e-marketplaces are preferred against the normal online stores and there definitely are various reasons for the same.

Multi Vendor Ecommerce Platforms: Exploring their pros

Investing in the services of a Multi Vendor Ecommerce Platform Development Company will only go on to benefit you in more than one ways. We will learn how it does that. Make sure you’re selecting the developer with proven credentials. Here’s more about these models.

Now, to start off with, let us tell you that some of the biggest online stores have invested in the multi vendor systems. Flipkart, Jabong, Snapdeal, Amazon, Alibaba and Etsy have all experimented with this particular model and emerged successfully (need we even say that?).

However, it is not really prudent to try e-marketplace out without really comprehending its fundamentals (i.e. what it exactly is). A multi vendor platform enables every vendor to have a separate shopping area inside the model itself. The one who owns this entire model has to do nothing except processing the order, tracking payment and charging commission to these vendors. The sellers, on the other hand, are responsible for maintaining inventories, product descriptions, logistics and other updates. As a vendor, one does not really have fret hearing all this – simply because the platform owner will give them a system to manage it as per their convenience and comfort.

Now, entrepreneurs are quite noticeably interested in this particular model because of the following benefits offered by the same. As the platform owner can easily shift several responsibilities (like the logistics, inventory management etc as has been mentioned above), it makes the job a whole lot easier for you. Carrying out all these responsibilities all by yourself would actually require the efforts of a large team. So, a multi-vendor platform owner definitely scores over a regular ecommerce store owner as far as this particular aspect is concerned.

The liberty to delegate work and take advantage of reduced costs

Since you are not required to hire a large team to get the aforementioned jobs done, you can expect your expenses to be under control as well. In fact, ecommerce startups are known to have suffered the most owing to their human resources and warehousing related costs.

Offering different platforms to multiple famous vendors would only ensure huge sales and traffic. It just goes on to make your job easier. When you’re going all out with your promotions – telling your prospects that you’re selling products from well established brands like Nike, Nestle, Vero Moda or for that matter any other reputable name, would only mean that you can attract more people than what would have been the case if you had set up a regular online store.