Ecommerce Webhosting

In ecommerce or ebusiness just like the regular offline businesses keep costs down is crucial and vital part of sustaining longevity in any industry. Hence hosting an ecommerce webhosting by the company sometimes might not be the most cost effective ways of running a business. The reason because you need to have dedicated servers to serve the company’s ecommerce webhosting needs, also the company might also need to have the necessary employees or human capital to be able to manage to run the company’s ecommerce webhosting efficiently. Not to mention there is also a learning curve and time invested to get the webhosting up and running.
 
A better solution would be to engage webhosting service providers that provide ecommerce web hosting services. There are a variety of ecommerce web hosting service providers available online. The problem most companies face is which one. It is definitely important to choose the appropriate ecommerce webhosting service, especially if your business website requires secure data or financial transactions.
 
There are several factors that you may wish to consider when selecting an ecommerce web hosting.

  1. Firstly an ecommerce webhosting should have adequate bandwidth. This is a necessity as no business would like to be caught in the situation where clients are unable to download information or access the company’s website because the bandwidth allocated is exceeded. Nowadays there are tons of webhosting providers providing unlimited bandwidths and unlimited web space. There are also dedicated servers, VPS solutions too.
  2. Redundancy, backup and reliability are also crucial factors. There are definitely no perfect solutions however, do look out for webhostings that provide constant backups and standby systems to ensure that your website is up and running at most times.
  3. Also do take note of important ecommerce features such as software, scripts that support the installation and running of shopping carts, catalogue and database capabilities.
  4. Lastly the ecommerce web hosting should ensure that any transaction be it information transfer or financial transfer, the data is secure. Currently the standard is for the webhosting to provide for Secure Sockets Layer or SSL encryption.

In all an ecommerce web hosting should be secure with back-end integration capabilities such as integrating with inventory, accounting and data systems at an affordable price. Usually how much the ecommerce webhosting cost is depends on the number of features and sophistication that the company needs.

9 Effective Tips to Make Your eCommerce Business Successful

Tip #1 – Never Rush. Putting up your own online business nowadays has never been this easy. All you need is the right product and a computer with an Internet connection. Making a website only requires you to sit in front of your computer and watch online video tutorials on how to make one all day. Once your website is up, voila! You have an eCommerce website.

As easy as it may seem, most budding online entrepreneur make the mistake of rushing the launch of their website. The common misconception is once you have a website that’s up and running, you’ll be able to have a successful business. They couldn’t be more wrong.

Keep in mind that a website doesn’t generate site visits by themselves. There has never been a case where a new store was put up in the corner and people started flocking to it; unless of course if you’re an established brand, which you are not. If you rush the launch of your eCommerce website too early without doing the necessary leg work, it would definitely fail.

Don’t Rush. Before launching an eCommerce website, or any website for that matter, make sure that you’ve taken Search Engine Optimization into consideration. In addition to SEO, creating anticipation for your website is of utmost importance as well. You must let people know what the nature of your business is; what you’re all about. You can do this through either paid advertising or through social media.

Tip #2 – Always connect with your customers. It has been a well-established fact that giving your customers the ability to smell, touch, see and feel the products firsthand before making a buying decision greatly increases sales. While there’s no possible way to do this in eCommerce since everything is done online, you can basically compensate for this shortcoming in other areas of the business. A good example would be to give your customers money-back guarantees, great pricing schemes, free shipping and other benefits.

Tip #3 – Always do a test run. This is always mandatory. Nothing is more frustrating than investing on an online eCommerce system only to find out during launch that it’s not working. As a business owner, you should always think like your customer and sort out what works and what doesn’t.

Tip #4 – Be social. This is very closely related to connecting with your customers. Keep in mind that customers want to deal with real live human beings instead of robotic machines. If they see that a company takes care of their customers and interacts with them, they’ll be more than happy to be patrons of your business.

In today’s digital age, social media is the best tool to reach your customers. For some, social media is the heart that beats life into their business. Without them, the business would surely die. Social media gives an obstructed view into the hearts and minds of your customers. Therefore, it would be extremely beneficial if a business owner such as you gets involved in this process.

Tip #5 – Mobile Accessibility. Most people are connected to the Internet via mobile devices. Gone are the days when people would just sit all day in front of their computers at home just to be online. If your business has no mobile accessibility, you’d be losing a large percentage of your business to other companies who can reach people through mobile devices.

Tip #6 – Optimize your website for Search Engines. Majority of the world’s online activity comes from search queries done from a search engine. Not a single website on the Internet nowadays are found without the help of a search engine. Therefore, optimizing your website so that it’ll always be included in the top 10 search result of every user is good for exposure. What good is a business if people can’t find you, right?

Tip #7 – Collect customer data. A customer’s data is very important if you plan to do targeted marketing to increase your business. A customer’s data contains pertinent information that will assist you in targeting the right customer type to sell a particular product to. Without customer data, you won’t be able to know how or who to address a specific product launch in the future.

Tip #8 – Keep your site secure. Not having security is the fastest way to destroy an eCommerce business. Remember, that in an eCommerce website, one of the most sensitive things that you handle everyday is a customer’s financial information (e.g. credit card information, bank accounts, etc.) Without proper security, it’ll be open season for the hackers who’ll use those information for their own gains. Not only that, without security, you’ll lose customer trust.

Tip #9 – Expand and grow. Today’s market is extremely competitive. If you don’t innovate and come up with new products or service to sell, you’ll be left eating the dust of your competitors. Always make sure that you grow and expand your business.

So there you have it. These 9 Tips to Make Your eCommerce Business Successful will definitely get you on the right track in building your business.

The Business Need of Today – Ecommerce Web Design

A good ecommerce web design ensures comfortable and hassle-free transactions. A business process which runs smoothly and which does not involve any obstacles might be able to attract customers more easily. When we say a good ecommerce website design we mean that it is optimized for search engines, it integrates an easy online payment mechanism, provides all the necessary information and details about the products offered and most importantly it possesses user-friendly navigation. An ecommerce website is a complex project because it is a complete online store and there are numerous scripting and programming languages involved like PHP, Perl,.NET, HTML, ColdFusion, etc. Since an online store involves purchasing products and making payments, the security of these transactions is also very important and this is why an ecommerce web design also involves the integration of Secure Sockets Layer (SSL). This is the reason the web design cost of an ecommerce website is much higher than a normal one.

Thanks to the advancement of technology, the best way to increase profit today is an online store. A large pool of customers from all over the world can be brought together and transactions can be made through the e-commerce website. It is a perfect platform for buyers and sellers. An ecommerce website cuts cost of buying and selling to a great extent and this is the reason businesses around the world are selling their products on the internet buying products from internet sites as well.

The principal benefit of an online store is that a wide group of customers can be reached and targeted in a very short span of time by simply displaying the services and products on the internet store. These have automatic cataloguing, labeling and stocking and this saves time and funds. The communication between the buyer and the seller is almost zero because everything is already mentioned on the website and there is nothing left which could be further discussed. An E-commerce website is an online store which is open 24/7 and which can be operated from anywhere in the world targeting the buyers of any location in the world. Similarly, the payments received can also be collected very conveniently.

The ecommerce web design should be very attention-grabbing and attractive but it should also look professional. Very loud or fluorescent colors and fonts are not recommended for its design. It is extremely important that the online store should be user-friendly. The visitor should be conveniently able to find whatever he is looking for and when the user finds the desired product, all the necessary details regarding the product should be mentioned there. The terms and conditions should be very clear. Since these usually do not involve much communication between the buyer and seller, hence the success of an online business deeply depends upon its navigation structure. With the progress of the internet, the ecommerce is also evolving.

While designing an E-commerce website it should be kept in mind that it should be well optimized for search engines. Such internet sites which are optimized for search engines rank well in search engine results and this definitely means that a lot of customers will be visiting. Although this might increase the web design cost to some extent but it is definitely worth it. It should also be content-rich. It should be offering much more than simply selling, it should provide customers value so that they would always visit the online store whenever they need to purchase another product. Amazon is the perfect example, people prefer to visit Amazon for buying books and music because they know that Amazon contains comprehensive reviews and product details and this makes the selection of the right product very easy.