9 Effective Tips to Make Your eCommerce Business Successful

Tip #1 – Never Rush. Putting up your own online business nowadays has never been this easy. All you need is the right product and a computer with an Internet connection. Making a website only requires you to sit in front of your computer and watch online video tutorials on how to make one all day. Once your website is up, voila! You have an eCommerce website.

As easy as it may seem, most budding online entrepreneur make the mistake of rushing the launch of their website. The common misconception is once you have a website that’s up and running, you’ll be able to have a successful business. They couldn’t be more wrong.

Keep in mind that a website doesn’t generate site visits by themselves. There has never been a case where a new store was put up in the corner and people started flocking to it; unless of course if you’re an established brand, which you are not. If you rush the launch of your eCommerce website too early without doing the necessary leg work, it would definitely fail.

Don’t Rush. Before launching an eCommerce website, or any website for that matter, make sure that you’ve taken Search Engine Optimization into consideration. In addition to SEO, creating anticipation for your website is of utmost importance as well. You must let people know what the nature of your business is; what you’re all about. You can do this through either paid advertising or through social media.

Tip #2 – Always connect with your customers. It has been a well-established fact that giving your customers the ability to smell, touch, see and feel the products firsthand before making a buying decision greatly increases sales. While there’s no possible way to do this in eCommerce since everything is done online, you can basically compensate for this shortcoming in other areas of the business. A good example would be to give your customers money-back guarantees, great pricing schemes, free shipping and other benefits.

Tip #3 – Always do a test run. This is always mandatory. Nothing is more frustrating than investing on an online eCommerce system only to find out during launch that it’s not working. As a business owner, you should always think like your customer and sort out what works and what doesn’t.

Tip #4 – Be social. This is very closely related to connecting with your customers. Keep in mind that customers want to deal with real live human beings instead of robotic machines. If they see that a company takes care of their customers and interacts with them, they’ll be more than happy to be patrons of your business.

In today’s digital age, social media is the best tool to reach your customers. For some, social media is the heart that beats life into their business. Without them, the business would surely die. Social media gives an obstructed view into the hearts and minds of your customers. Therefore, it would be extremely beneficial if a business owner such as you gets involved in this process.

Tip #5 – Mobile Accessibility. Most people are connected to the Internet via mobile devices. Gone are the days when people would just sit all day in front of their computers at home just to be online. If your business has no mobile accessibility, you’d be losing a large percentage of your business to other companies who can reach people through mobile devices.

Tip #6 – Optimize your website for Search Engines. Majority of the world’s online activity comes from search queries done from a search engine. Not a single website on the Internet nowadays are found without the help of a search engine. Therefore, optimizing your website so that it’ll always be included in the top 10 search result of every user is good for exposure. What good is a business if people can’t find you, right?

Tip #7 – Collect customer data. A customer’s data is very important if you plan to do targeted marketing to increase your business. A customer’s data contains pertinent information that will assist you in targeting the right customer type to sell a particular product to. Without customer data, you won’t be able to know how or who to address a specific product launch in the future.

Tip #8 – Keep your site secure. Not having security is the fastest way to destroy an eCommerce business. Remember, that in an eCommerce website, one of the most sensitive things that you handle everyday is a customer’s financial information (e.g. credit card information, bank accounts, etc.) Without proper security, it’ll be open season for the hackers who’ll use those information for their own gains. Not only that, without security, you’ll lose customer trust.

Tip #9 – Expand and grow. Today’s market is extremely competitive. If you don’t innovate and come up with new products or service to sell, you’ll be left eating the dust of your competitors. Always make sure that you grow and expand your business.

So there you have it. These 9 Tips to Make Your eCommerce Business Successful will definitely get you on the right track in building your business.

3 Good Reasons to Have an Ecommerce Website

Ecommerce websites are more important for businesses than ever before. Not only can they help to grow the online presence of your business, but they can also help businesses reach a wider audience likely to be interested in the products or services they have to offer. There are plenty of great reasons why you should make sure your company has a top quality ecommerce website design – read on to find out more about three of the best.

Online research is on the up
One of the biggest reasons to get your company a top ecommerce website design is that more people than ever before are researching businesses through the internet. It used to be that if someone wanted to find out about a particular business, they went to the Yellow Pages or asked their friends. Now, they go online.

It is thought that around 80% of people go straight to the internet when they want to research products and services, and so a good online presence is vital. Why make it more difficult for them to access your business? An ecommerce website is definitely the way to go. Just make sure that it’s also optimised for SEO, as research suggests 99% of people don’t look past the first page of search results – and you don’t want to miss out.

The UK’s internet economy is growing
Another great reason to ensure your business as a great ecommerce website design is that the UK’s internet economy is growing. Recently, the Boston Consulting Group carried out some research that discovered that out of all the G20 countries, the UK’s economy is the most dependent on the internet. More than 8% of the country’s economy is thanks to the internet, and that figure is growing. This isn’t an area that you want to neglect.

The UK’s internet economy is also predicted to grow at twice the rate of that in the US. Over the next four years, it is predicted to grow at a rate of 11% each year. This means that businesses that do not embrace the World Wide Web and all that it has to offer – including ecommerce – will increasingly be at a disadvantage as services and business operations increasingly move online.

The UK is the e-retail capital of Europe
As well as the booming internet economy more generally, we also have clear evidence that suggests the UK is the e-retail capital of Europe. In 2011, the UK notched up e-retail sales of £68.2bn, according to e-retail specialists IMRG. That demonstrates a 16% growth rate in online sales – not an insignificant figure, especially when you consider other parts of the economy are continuing to struggle.

IMRG also found that the average value of an e-retail basket (excluding travel) in 2011 was £84. The average e-retail basket value overall was £137. Per shopper per year, the amount works out to be around £1850. This means that even though the high street might still have the bulk of our purchases, the internet is becoming ever more significant and is increasingly where we can expect to find growth for businesses.

What can you do?
So, with all this in mind, what can businesses that haven’t yet embraced ecommerce do to ensure they don’t get left behind? Getting a good ecommerce website design surely has to be one of the things at the top of the list. An easy to use website with a sensible, simple ecommerce component is definitely wise, as is a good SEO campaign to promote the website.

The offline world will always be important, and our high streets and physical businesses will always matter. However, the web is more important than ever and as a result of this, ecommerce website design is more important too. Don’t let your company get left out in the cold – if you haven’t done so already, start taking steps to ensure your business remains competitive in the new online retail era.

6 SEO Best Practices for Ecommerce

It is no longer a secret that the ecommerce business in the Arab world is growing significantly on a yearly basis. Recently, Payfort generated a detailed ecommerce report , stating that the number of online buyers in the region increased by 14% between 2014 and 2015. This growing opportunity is encouraging retailers to join the trend of selling their products online. As a web agency with an experience that made us to create a cost-effective ecommerce solution , we advise every retailer in the region to consider selling online.

Merchants are aware of this trend, so sooner or later the competition will grow further more. Therefore, shop owners would want to gain an advantage over the competition. In order to build a successful online store, an investment in marketing should be done, and more specifically, in search engine optimization (SEO). (Learn more about what is SEO ).

But what are the best SEO practices for ecommerce websites to succeed in selling online?

Designing a website focusing on user experience

Every once in a while, Google introduces a new algorithm update that makes website owners and SEO experts flip out. The ultimate purpose of these changes is to oblige web design and development companies to build websites that focus on user experience. You are probably asking yourself about the meaning of this. Well, briefly, it’s about developing an appealing, easy to use, engaging user interface that is adapted to different screens (desktop, mobile, tablet). In the digital industry, we call this responsive web design . Once an ecommerce website meets all these criteria, it would be easier for visitors to browse it, thus its chances to appear on search engines first results page increases.

Investing in keywords research

Keywords define the content of the website. They are what users search for on Google in order to find a product. Therefore, optimizing the website by inserting keywords in the content helps its ranking. But how to know what people are typing in the search bar? There are several tools that will help you find out, and the most used one is Google Keyword Planner . Spend some time researching and selecting a batch of highly searched keywords to include on your website.

Finding relevant backlinks

One of the most important SEO practices is having links on other websites that redirect to yours. This shows search engines how popular the website is which gives a boost in the ranking. There are several ways to have backlinks to your ecommerce site: enticing product reviews, giving interviews, finding broken links, and blogging.

Generating content constantly

If you have been curious about SEO before, then you have definitely heard of the expression “content is king”. This statement got familiar when Google started giving an important part to high-quality content. Following this, creating interesting content became indispensable for any website, as it has a big weight on search engines ranking. The best way to do so is by blogging which allows you to gain backlinks, educate your target market, and gather social media engagement.

Using social media

Almost everybody is on social media. According to the same Payfort report, between 85% and 90% of internet users in the region are present on the different social networks, especially Facebook. Even though Google+ is still far from competing with Facebook, being active on this platform can benefit your Google ranking. Until today, there are still many debates as if social activities are directly related to SEO or not. But one thing is sure, as long as your website is being popular on the different social networks, it must have, at least, an indirect impact on your ranking. To boost the social interactions, include social media sharing buttons on the products pages and blog articles of your website.

Adding rich snippets

Rich snippets are additional information published in the search results like the rating of a product, the reviews… etc. The rich snippets give more details about the ecommerce website which help internet users better understand what to expect. How do they affect SEO? Whether rich snippets affect SEO or not is still a debatable subject. However, they definitely do affect clicks to your website which implies to more visitors, showing that it is relevant to the search made on the Google. And that’s how it can help the ranking.

Applying these 6 SEO practices for your ecommerce website gets you closer to the top search results, thus to success. However, these are definitely not the only practices to do. To stand out of the competition, a continuous effort must be done. But don’t worry, all YOU need to do is delegate the work to an SEO company that will take care of these points and more.