The Business Need of Today – Ecommerce Web Design

A good ecommerce web design ensures comfortable and hassle-free transactions. A business process which runs smoothly and which does not involve any obstacles might be able to attract customers more easily. When we say a good ecommerce website design we mean that it is optimized for search engines, it integrates an easy online payment mechanism, provides all the necessary information and details about the products offered and most importantly it possesses user-friendly navigation. An ecommerce website is a complex project because it is a complete online store and there are numerous scripting and programming languages involved like PHP, Perl,.NET, HTML, ColdFusion, etc. Since an online store involves purchasing products and making payments, the security of these transactions is also very important and this is why an ecommerce web design also involves the integration of Secure Sockets Layer (SSL). This is the reason the web design cost of an ecommerce website is much higher than a normal one.

Thanks to the advancement of technology, the best way to increase profit today is an online store. A large pool of customers from all over the world can be brought together and transactions can be made through the e-commerce website. It is a perfect platform for buyers and sellers. An ecommerce website cuts cost of buying and selling to a great extent and this is the reason businesses around the world are selling their products on the internet buying products from internet sites as well.

The principal benefit of an online store is that a wide group of customers can be reached and targeted in a very short span of time by simply displaying the services and products on the internet store. These have automatic cataloguing, labeling and stocking and this saves time and funds. The communication between the buyer and the seller is almost zero because everything is already mentioned on the website and there is nothing left which could be further discussed. An E-commerce website is an online store which is open 24/7 and which can be operated from anywhere in the world targeting the buyers of any location in the world. Similarly, the payments received can also be collected very conveniently.

The ecommerce web design should be very attention-grabbing and attractive but it should also look professional. Very loud or fluorescent colors and fonts are not recommended for its design. It is extremely important that the online store should be user-friendly. The visitor should be conveniently able to find whatever he is looking for and when the user finds the desired product, all the necessary details regarding the product should be mentioned there. The terms and conditions should be very clear. Since these usually do not involve much communication between the buyer and seller, hence the success of an online business deeply depends upon its navigation structure. With the progress of the internet, the ecommerce is also evolving.

While designing an E-commerce website it should be kept in mind that it should be well optimized for search engines. Such internet sites which are optimized for search engines rank well in search engine results and this definitely means that a lot of customers will be visiting. Although this might increase the web design cost to some extent but it is definitely worth it. It should also be content-rich. It should be offering much more than simply selling, it should provide customers value so that they would always visit the online store whenever they need to purchase another product. Amazon is the perfect example, people prefer to visit Amazon for buying books and music because they know that Amazon contains comprehensive reviews and product details and this makes the selection of the right product very easy.

Magento: An Effective Tool For Ecommerce Website

In today’s world, Ecommerce is touted as the most happening thing in the business world. However, with every other person vying to get a pie of this fastest growing sector, competition has literally become cut throat. Your Ecommerce website is the vehicle which can make you stand apart in the crowd and let you sail through the tide of competition with success. Naturally, the need is to have a dynamic and cart chosen highly interactive website which for an Ecommerce website is determined to a large extent by the shopping.

With a plethora of options in terms of shopping carts, the choice is definitely far from being an easy exercise. Business needs and scale along with the platform’s functionalities should be the major determinants for considerations. Out of the available options, Magento is definitely one of the most enterprising and effective platforms available for Ecommerce that can heighten your return on investment to a great extent.

Magneto is essentially an open-source (only community edition) PHP and MySQL based feature enriched platform. It has a wide range of template system and can empower your website with an impressive range of functionalities. The primary benefit with Magento is its flexibility that let you have complete control on your e-business. The extreme scalability of Magento further ensures that, as per your business growth you can create additional resources in your Ecommerce site.

With Magento you can customize and tailor your site as per your needs like you can create multiple stores or multiple inventory categories through one admin interface, create unique promotion or marketing strategies, display coupons targeted for specific segments or customers, create mobile page of your e-store and also seamlessly integrate your Ecommerce site with any third part apps. You can also offer a unique shopping experience to your customers through effective filter of catalogue, display of suggested product list based on their shopping cart and providing order management systems. The platform’s SEO optimization ensures that your customers can easily get access to your site without much deliberation. You can also create secured as well multiple payment gateways through Magento.

In a nutshell, all which is needed to make an online business successful can be realized through Magento platform. Depending on your needs and budget you can choose your Magento editions. There are many editions available like Community Edition which is there as a free download, Magento Go and there is also Magento Enterprise Editions.

3 Tips For Building an Ecommerce Site

Most websites never make any significant sales.

In fact most so called “ecommerce” sites are costly brochures for overpriced web designers.

If you want your ecommerce site to make real sales and become a genuine lead generator and profit stream for your business you need to give up the idea of making your website look fancy and embrace the idea of using your website as a selling tool.

The first tip to building an ecommerce site that makes real sales is understanding the strengths and weaknesses of internet marketing and websites.

Online you can deliver a huge amount of valuable content to your prospects and clients at minimal cost.

You can pre-educate prospects with text, images, streaming audio and video.

You can send your prospects a series of emails one after the other leading them to this content and you can automate the whole process.

In the same way you can send clients who’ve just bought from you a whole range of information on how to get the most from your product or service.

You can tell them to most common problems and how to overcome them, the most common mistakes and how to avoid them.

So delivering information over the internet is a fantastic strength of this media.

But if you try to make all your sales online you’ll be leaving a fortune on the table.

A well crafted online sales letter will never get the same response as talking to a prospect through mail, over the phone, through live chat or in person.

Once you understand this you can analyze the sales process your prospects go through before they buy your product and use the internet to deliver information but also follow up by mail, phone or in person at key times when your prospects are most likely to buy.

The great news here is that after being pre-educated with your online sales process closing the sale offline with your prospects should be very easy.

The second tip for building an ecommerce site that makes real sales is to design your site around what your prospects need at each stage of the sales process.

Forget about looking pretty.

While functional, professional looking web design is important the most effective ecommerce websites focus very heavily engaging qualified prospects with information that is useful to them in a media that appeals to them.

Some prospects love streaming video…some love print…some love audio.

In some cases you might want to give all three options at some point in your online pre-education process.

You need to get to know your prospects and clients so you have a better understanding of the kind of information and the kind of media they prefer.

Always keep in mind that while we justify our purchases based on rational reasons we actually make our purchasing decisions based on emotional reasons.

So presenting your information in a way that has more emotional impact…through engaging real life stories, through video and audio…is far more likely to bring your prospects to the point where they’re read to buy.

The third and final tip for building an ecommerce site that makes real sales is to have a definite call to action on every one of your website pages.

If a page on your website is there to entice new prospects into your sales process then give them a valuable incentive for sharing their name and email address to get more information from you.

Tell them to enter that name and email address and tell them about the valuable gift they’ll get in return and the valuable information you’ll be sending them by email in the future.

If you have a page that’s further on in your sales process designed to get your prospect to finally take action tell your prospect to call you on the phone for a free quote or for a free personal consultation.

If you don’t have a strong call to action on your web page then your prospects are most likely to do absolutely nothing.

You need to build trust in your prospects then get them to take the next step.

That’s how you build an ecommerce site that turns prospects into eager paying clients.